The Instagram Updates You Can’t Ignore
Lisa Craig Lisa Craig

The Instagram Updates You Can’t Ignore

Stay ahead of Instagram’s latest changes with this must-read guide for business owners and marketers. Learn how the new post size, Reposts feature, Friends tab in Reels, Instagram Map, and enhanced connectivity tools can boost your reach, engagement, and brand visibility. Discover why using outdated post sizes can hurt your algorithm performance and how to integrate every update into a winning social media strategy. Perfect for entrepreneurs, coaches, realtors, and content creators who want to maximize Instagram’s potential.

Read More
Why “Spray & Pray” Marketing Is Like Shouting in a Stadium (and Why No One’s Listening)
Marketing, Marketing Strategy Lisa Craig Marketing, Marketing Strategy Lisa Craig

Why “Spray & Pray” Marketing Is Like Shouting in a Stadium (and Why No One’s Listening)

Are you spreading your marketing too thin and seeing little return? “Spray & Pray” marketing is one of the biggest mistakes holding businesses back. In this blog, you’ll learn the 6 costly consequences of this approach—including wasted budget, algorithm penalties, and low conversions—and get practical tips to shift to a focused, results-driven strategy that actually works.

Read More